Josie Bicknelle - June 6 2023

It's time for a change

As you may already know, Rob and I have been running Hoadys for just over 2 years now. We launched the website in February 2021, and things have certainly changed and evolved since then - but perhaps not enough.

Since starting the business we’ve gone through waves of changes - updating the website to fit our vibe, changing packaging designs, etc. But recently, we felt we needed an even bigger change.

Without hesitation, I said, ‘the business is stale’. He seemed a little taken aback, and asked me what I’d meant. I explained to him that for a while now, I’d been feeling a little sick of making and sending out the same candles all the time, all with the same four messages - ‘I Love You’, ‘Bitch, You’re My Soulmate’, ‘Happy Birthday’ and custom candles.

We of course also have special occasion candles - like the Valentines and Christmas collections - but apart from that, everything has been pretty much the same since we started the business.

I said to him, ‘if you went onto a clothing website, and every time you looked at their products they only ever had the same four t-shirts, would you lose interest?’. I think that put the issue into perspective a little bit; for him and I both.

I think that the fear of the unknown, or whether a particular hidden message candle would sell, put both of us off expanding our product range for a long, long time.

So now, it’s finally time to make that change!

The first of the new candles will be released this Friday - June 9th. I can’t tell you what they say yet, but all will be revealed soon.

I’m really genuinely excited for this change, and hope you all are, too. See you Friday!

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